Football League Tonight - Titles

For the titles, we took the position that Football League is 'real football' for 'real fans' - so instead of creating a graphic logo, we took it upon ourselves to design and build an oversized physical logo and rather than animate a logo resolve, engage with real fans and shoot them building the logo in a real stadium.

Throughout the sequence we see fast paced shots of fans travelling to a game, dressed in a multitude of league kit colours and carrying with them corresponding coloured letters. Shot over two days we covered multiple locations, both indoor and outdoor to generate a busy sequence heavily populated with supporters of all kinds from all over the country. Complex wardrobe changes and eagle eyed production and complex storyboarding meant we could re-use extras throughout allowing us to keep the shots as heavily populated as possible.

The oversized letters were constructed in polystyrene and painted to match our digital logo design. Extra letters and fans have been added to the sequence in post using Cinema4D and After Effects.

 

Agency - Jump Design & Direction

LEE JACOBS

Direction/Logo Design/C4D/After Effects/Composite

Director - Richard Norley
DOP - Roger Laxon