Rio 2016 Paralympic Games - Titles
With a blank canvas brief from Channel 4 and their mantra 'Born Risky' ringing in our ears, we were able to let rip creatively. Armed with all the colours in the box and a reason to use them, we worked with cel animation to realise a set of truly fantastical ideas in this sequence.
London 2012 introduced us to 'The Superhumans', many of whom are now household names. We've selected six of our finest and have hand crafted beautiful expressions of their abilities, personalities and Paralympic glories through authentic Brazilian illustration and painstaking cel animation. Our sequence picks up our athletes from London 2012 and delivers them to Rio 2016 in an explosion of Brazilian energy and colour.
By animating directly on-top of footage from London 2012 we have been able to transport the athletes into a new world whilst retaining the visceral emotion which triggers such vivid memories of the incredible achievements in London.
Jonnie Peacock proudly struts with resplendent feathers. Ellie Simmonds becomes one with the water that she so effortlessly glides through. Hannah Cockroft engulfs her competitors with the power of a hurricane. David Weir transforms into an unstoppable 'Weir Wolf'. Sarah Storey, Paralympic Royalty, becomes liquid gold. Richard Whitehead blasts through his competition in the final 100m.
Agency - Jump Design & Direction
LEE JACOBS:
Concept/Storyboard/Edit/Animation DirectionArtwork and illustration - Gabriel Silveira
2D Flash Animation and Effects - Harriet Gillian & Sabine Volkert
Cinema 4D, After Effects Animation, Tracking & Composite - Callum O'Reilly
Sound Design - Echoic
