Sport24 BRING IT - Promo

We’ve had plenty thrown at us the last couple of years, & who knows what is coming next… sometimes the only response is to BRING IT.

Bring the noise, bring the speed, bring the power, bring your A-game… Sport 24, always bringing it, wherever you are.

A ruthless edit of hard-hitting action with a soundtrack to match - drum & bass is on a comeback so we dove deep into the genre and with the help of the team at Echoic have created an absolute banger. We chose Ruth Royall to vocalise this punchy intent, whose killer delivery not only highlights what an incredible year of women's sport lies ahead but cuts through the filthy bassline with swagger.

This is the third in the series of yearly Sport24 brand promos and they always begin with the music - with a drum & bass track this year, we listened to lots to hone the style we were after. Once we were in the groove, we composed a lyric cloud for Ruth and Echoic to reference in their recording session. Once the lyrics were locked down, we were able to build our edit around them, syncing as much of the sentiment in Ruth's delivery with sports action and animation as possible.

The graphic wrapper this year is based on Sport24's impressive schedule, we created a dynamic, animated ticker which helps segment the edit and creates a clever framework to create the more awkward social aspect ratios.

 

Agency - Jump Design & Direction

LEE JACOBS:

Concept
Edit
Animation Direction

Head Creative - Richard Norley
Design & Animation - Callum O’Reilly