The One Show - Titles
Kicking off the Christmas season in sparkling style, Lee Jacobs of Jump has been working with the BBC on a refresh of The One Show logo and title sequence to be aired in early December.
Hand in hand with the iconic theme tune, Jump's original graphics have stood the test of time since 2007, forming such a strongly recognisable brand that the BBC have made a conscious decision not to rock the design boat too much, and give the treatment a facelift for 2014.
With more render power and a new toolkit under our belts, the 2007 3D has been re-crafted by Jump's Duncan Tune in Cinema 4D, adding the ubiquitous shine and polish that we do so very well.
Agency - Jump Design & Direction
LEE JACOBS:
Concept/DirectionModelling, Animation & Composite - Duncan Tune
