The Only Way Is Essex - Main Titles

Lime pictures approached us with the exciting brief to redesign the TOWIE logo and titles. The stars of Essex have moved away from showy bling and into a new, lighter, softer, less diamante defined phase and the graphics package needed to represent this.

With a cast restructure on the cards this was a chance to start afresh, and give this new season a brave new look. We ditched the sans serif and added a touch of elegance with a bespoke serif font - replacing the bar of the 'E' with our own diamond shape - inspired by the luxury brands the cast can be associated with.

Placed on a clean, white background the soft gold logo bounces light and soft shadows into the scene. The animated sequence sees the 'birth' of this new logo - emerging from the soft white surface, alabaster before becoming awash with gold.

 

Agency - Jump Design & Direction

LEE JACOBS:

Concept
Animation Direction

Head Creative - Richard Norley
Design & Animation - Tom Holmes