Viasat Explore Club - Broadcast Promo
Viasat approached us to create a number of animated sew-on scout-like badges in photo-realistic 3D for a series of promos for a new strand of programming on their Explore channel. Each badge references a particular genre on the channel eg. Fishing, extreme truckers, gold hunters.
We were supplied the badge designs in 2D, we then created a simple 2D animated loop of the badge which was used to create a texture for the realistic fabric and thread work in Cinema 4D which was rendered in Redshift.
The denim the badges are sewn to was taken from a jacket owned by one of the Viasat team, who photographed various details - allowing us to generate a realistic background for the animated badges.
Agency - Jump Design & Direction
LEE JACOBS:
Animation Direction2D, 3D Animation & Composite - Tom Holmes